^ Exact quote from my husband in the post heading. It’s a valid question for him to ask, because up until 5 years ago I definitely tended to wear either no polish or only red/pinks. I think it was largely due to working in a conservative, male-dominated profession. I think the same is true for a lot of women as the zeitgiest has definitely turned back to polished nails.
I think there a few factors that trend together to make nail polish such a thing;
- The colours are very trend driven, and that encourages a lot more range of nail polish to be own
- It’s very democratising in a way a lot of fashion isn’t – you can have the latest nail polish if you are old or young, fat or thin, pale or dark skinned.
- It’s a relatively cheap way to add polish to an outfit (haha, a polish pun!) and make you look well groomed
- The price outlay is quite low, even at $20 for a ‘designer’ name like a deborah lipmann polish it’s at the lower end of what a new clothing item will buy you, and given you can get 20 or 30 manicures out of one bottle that’s often more wear than I get out of new tops… (where is that embarassed emoticon when I want it!)
- It’s an activity that can be performed after the work of the day is done, after the kids are in bed and the housework is done. It’s an excuse to sit still for 20 minutes, so popular for carers who are carving out some time for themselves.
- Equally you can buy nail polish online with out trying it on and check out one of the numerous excellent blogs to see what it looks like and how it performs. This is often trickier with clothing.
- There is a degree of signalling I think, where having nails coloured in the latest colours says “I’m pulled together. I have spare time and resources. I follow fashion. I’m a cool person”. I see in the interactions with other parents of young kids, also with bonding with other burlesque performers.
Who knows… maybe I’m overthinking! or maybe just procrastinating. What do you think?