I picked up this lipstick out of the winter collection of matte lipsticks. The Ulta 3 packaging has definitely gotten classier, isn’t this quite attractive for $3.99!
It’s a relatively sheer yet buildable matte colour. I’ve swatched here against Ruby Woo by Mac to give you an idea of the pigmentation/moisture levels compared to a MAC retro matte. It’s definitely on the moister end of a matte lipstick which makes it substantially more flattering on little lip lines and more comfortable during winter than a true matte, without sacrificing the matte look. Obviously the wear time isn’t quite as good as a true matte either but for the price point it really is a great product and definitely a great buy in this price point.
This shade is a slightly more ‘wine’ red shade than the name suggests which makes it a nice wintery shade.